Mô tả công việc

** Purpose:
- Take responsibility to achieve Sales & Budget
- Develop and execute POP Plan: Assortment/ Distribution, Display, Price, Promotion
- Coordinate cross functions MK, Sales & Supply chain to ensure Product Supply, Quotation & Plan implementation smoothly
- Well manage whole plan to ensure the profit target
** Area of Responsibility
POP plan:
- Study internal and market data, align with Brand strategy to develop POP Plan
- Coordinate with Sales team to ensure POP Plan align with Customer strategy and can achieve Sales BGT
- Ensure MOIT registration for all Promotion, Display activities
- Ensure the cost of all Promotions, Display align with the Expense BGT
Marketing campaign:
- Coordinate with Sales team to ensure the appropriate Sales Forecast, prepare all the sales tools support sales to sell campaign products
- Prepare all the sales tools support sales to sell campaign products
- Ensure stock, promotion setting in the system before sell in date
- Monitor the progress in data and genba to have the countermeasure in appropriate time
Trade promotion:
- Monitor to ensure Trade promotion align with the Master Plan
- Monitor data and Genba to ensure the application and the result
Sales Forecast:
- Check monthly Sales forecast from Sales to ensure the accurancy and align with the Master Plan, New product Plan
POSM:
- Study, coordinate with Sales team, MK and Factory to develop, pilot and deploy in the market,
- Ensure the cost of Production and Display fee align with the BGT
- Monitor the progress to ensure the progress of sell in plan
- Monitor in data and genba to check the effectiveness and have countermeasure ontime
- Create Display guideline for Sales to apply in the market
- Check, update the price to do Price list for Sales team
New launching:
- Create and monitor the critical path to ensure the new launching on time in full
Discontinue:
- Check, monitor the stock and Sales Forecast with PD, factory to minimize Write off cost and ensure the launching plan
- Propose the countermeasure if needed to clear stock
Genba:
- Go to market weekly to monitor all the activities at the shopfront
- Propose the countermeasure in appropriate time
Report:
- Report monthly about Market, Sales result, Distribution, Display, Promotion, POSM and Market information (Display tool, Discontinue, New launching if have)
- Report any issue if happen ASAP
Others:
- Create, update Product Knowledge
- Support training Product knowledge for Sales team
- Support to conduct Event for Sales Briefing when launching
- Create, support to create the effetive process for smooth operation