Mô tả công việc

Working within the Marketing & Communications team, the role involves developing the online marketing strategy as well as hands on delivery and execution.
• Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing and Communications plan
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Use appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity and plans
• Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
• Lead the development of the social media presence
• Develop and manage digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
• Work with the Marketing & Communications team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice
• Work with external agencies when required to develop the online presence