Digital Marketing and Business Development Manager

Mô tả công việc

East Agile is looking for someone to help us use online networking, advertising, and content to generate more incoming inquiries for its software development services. We describe this as Digital Marketing for Business Development.
Content
We are extracting Success Stories from our existing clients. These are stories about new technology abilities we have developed and skills we have used. Or special situations we have dealt with. Or impressive results we have generated for clients. This flow of information needs to be researched by talking with our engineering team, and sometimes with our clients. Then this needs to be crafted into blog entries, tweets, and reference material for sales people to refer to when talking to potential clients. The eastagile.com website needs to be kept fresh and relevant, reflecting our evolving capabilities and sales and marketing priorities.
Advertising
We want to advertise online using Google Adwords and other channels including Twitter tweets and Facebook Pages. Appropriate landing pages need to be managed and designed on eastagile.com. Advertising performance needs to be tracked and reported.
Networking
Using content from Success Stories we want to encourage blog and news postings, Facebook posts, Linkedin posts and other channels to draw positive attention to East Agile.
Research
We need to identify events, online resources and channels, and market opportunities where we can promote East Agile.
Branding
We need to have a consistent brand image both visually and in terms of wording and message that is reflected in content, advertising and networking initiatives.