Planner (Event)

Mô tả công việc

MAIN PURPOSE OF JOB:
Planner role involves planning of brand-building strategies and creative event concepts. Working on briefs with the client/business development and creative teams to ensure the best possible communication/event solutions for a broad range of clients.
The primary responsibilities
1. Analyze brand/consumer behavior insights and trends.
2. Interpret research findings and generate consumer insight that enables creative communication solutions.
3. Analyze the role and impact of various touch points on client’s business and marketing strategies.
4. Ignite the generation of creative ideas
5. Synthesize and analyze, write & present key findings to develop insights and recommendations to drive brand communication strategy
6. Write & present the creative event proposal
7. To deliver planning at both implementation and strategic levels.
8. Provide on-going updates to the team of industry trends, issues, best practices, creative event technologies, creative key moments for relevant categories